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New Blue Jays' hitting coach on how to revive Toronto's offence


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Nelson Anderson
February 24, 2025  (4:28 PM)
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New Toronto Blue Jays hitting coach David Popkins
Photo credit: https://www.sportsnet.ca/mlb

The Toronto Blue Jays hired David Popkins in October to refresh their hitting department after four straight years of decline in their slugging percentage, from a best-in-the-majors .466 in 2021 to .431 in 2022, .417 in 2023 and .389 in 2024, which ranked 20th.

Popkins 35, from San Diego describes his hitting philosophy as being "built off creativity," seeking to find as many ways to score "by practicing all the different situations and clubs that we're going to need in the game."
"Sometimes that's grinding an at-bat for a walk, sometimes that's shooting the ball the other way, sometimes that's hitting the ball out of the yard," he added Monday, after relentless rain cancelled the Blue Jays' game at the Detroit Tigers. "There are a lot of different ways to get that job done and great offences don't have one way, they have every way. That's our plan."
"Our goal is to slug in slugging counts and be a little more on-base/execution in counts that don't yield slug," he explained. "It doesn't make sense for us to try to get the best swing off on a pitcher that's not giving us, really, a pitch to do that. A pitcher that's going to be a little bit more nibbling and executing, you've got to take your knocks, take your jabs, take your toss to the running back. Break them down and then get them to overcommit and then we can go back over the top. That's how I think of it.

"Are we always going to continue to work on our damage swings? One hundred per cent," he added. "I love damage. That's where I've been with the Dodgers and Minnesota. We did a really good job of hitting balls out of the yard. But our goal is to be complete and that's always the standard."
Manager John Schneider, who only knew Popkins in passing before the interview process and came to admire his skill set, already sees the trust building between coach and players and praised the way he's simplified the advanced reports for hitters by "diving into more things that are going to be actionable in games."
"Not just here's the guy's stuff, here's what it does, here's the movement on it, but more so here are tendencies in certain counts to certain-handed hitters. Here's where to take a shot. Here's where to throttle back," Schneider added. "You're always tweaking it. I don't want to give away too much, but there are some things that he brought from Minnesota, things that Lou has brought from L.A. that guys have been really receptive to."

The goal for Popkins, who counts hitting instructor Craig Wallenbrock, Dodgers executive Josh Byrnes, Dodgers player development vice-president Will Rhymes and Iannotti among his coaching influences, is "to limit that noise as best you can."
"It's very hard to think about eight different things when you're facing a top-end starter or a closer, so you want to make sure all that stuff is condensed," Popkins added. "They can pull one thing out of it like a menu, and whatever they want, they can get."

Put all together, Popkins is seeking to ensure the Blue Jays are the aggressors in the batter's box, believing that once "you get afraid to make a mistake, you lose that attack and if you're not attacking, you're getting attacked in this game. So it's just reminding guys that they're dangerous."
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New Blue Jays' hitting coach on how to revive Toronto's offence

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